The world’s most successful subscription publisher – The New York Times – regularly gives some of the most valuable real estate on its homepage to free articles, and, crucially, makes sure readers know they’re free.
It’s a smart strategy, particularly for paywalled publishers. Here’s why.
Not every article needs to drive an immediate subscription. Nor is it going to. Making selected articles free-to-air helps publishers maximise reach around important, highly competitive stories.
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本文节选自 Search Engine Journal 的《Why The New York Times Puts Free Content First》，原文链接：https://www.searchenginejournal.com/why-the-new-york-times-puts-free-content-first/593021/
