The ranked results page stops being Google’s default first response for most queries somewhere between 2028 and 2030, starting in the U.S., with the UK and EU following a year or more behind. That is my forecast, not a finding, and the rest of this piece separates the two as carefully as I can. By “stops being the default” I mean something specific. The SERP does not get deleted. It gets demoted to one step away, a place you can still reach on purpose but no longer the place you land by default.
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本文节选自 Search Engine Journal 的《SERPs Stop Being The Default Between 2028 and 2030》，原文链接：https://www.searchenginejournal.com/serps-stop-being-the-default-between-2028-2030/592619/
