For the second year in a row, we've surveyed marketers to understand the impact AI is having on all aspects of content marketing.
301 respondents shared what they're using AI for, how it affects their productivity, their favorite tools, and more.
Out of 301 responses, 280 (93%) reported using AI to create or help create content, up from 87% in last year's survey.
Among the 6.98% who don't use AI, almost all cited accuracy as a concern, and more than half said they generally distrust AI-generated content.
While the numbers are substantial, they shouldn't be too surprising.
As Ahrefs' Ryan Law previously noted, with countless "legacy" tools like Gmail, Google Docs, and Slack each getting AI integrations, the opportunities to utilize it are everywhere.
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本文节选自 Ahrefs 的《69 percent of Marketers Publish More AI Content Than Last Year》，原文链接：https://ahrefs.com/blog/marketers-ai-content-creation/
