Google quietly added UTM parameters to outgoing links so that site owners and SEO will be able to more accurately attribute referrals from Gemini. The move comes amid increasing frustration at Google for collapsing the amount of traffic sent by Search because of AI Search and Gemini.
Traffic from AI chatbots like Gemini can show up as “direct” in analytics packages like GA4. Direct is the fallback used when there is no referrer or UTM data to explicitly tie a visit to a referrer.
Someone on Reddit started a discussion about discovering that Gemini is adding UTMs.
They wrote:
“Google Gemini add UTM to results!
Gemini Start using UTM ! finally , its very new 24hours or so
Like chatgpt UTM”
Google’s Mueller asked a question in response:
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本文节选自 Search Engine Journal 的《Google Gemini Adds UTM Parameters For Referral Attribution》，原文链接：https://www.searchenginejournal.com/google-gemini-adds-utm-parameters-for-referral-attribution/591754/
