Google is still where most searches happen, but more and more buyers are turning to AI to research what to buy.
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps.
B2C isn't far behind: NielsenIQ puts it at 42% of consumers researching products with AI.
That's why bigger budgets are being allocated to AI search.
It's also why we're all scrabbling to work out how valuable our AI visibility strategies are.
Searches for AI attribution and ROI keywords have grown 212% over the last 18 months, according to our Keywords Explorer data:
AI search ROI, in its simplest terms, is the value you get back from your AI visibility work, divided by what you put in.
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本文节选自 Ahrefs 的《AI Search ROI Is Messy Here Is How to Measure It Anyway》，原文链接：https://ahrefs.com/blog/ai-search-roi/
