Chris Long recently discovered that AI Overviews appeared for 93 of the 100 enterprise brand names he tested.
That prompted us to investigate AI Overviews for branded searches on a larger scale.
We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third-party sources like Wikipedia, YouTube and LinkedIn a bigger say in how a brand appears in search results.
We analyzed 232.8 million US desktop Google search-result crawls from July to September 2026, consisting of 92.5 million branded-keyword crawls and 140.2 million non-branded-keyword crawls.
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本文节选自 Ahrefs 的《AI Overviews Currently Appear for 83 percent of Branded Searches》，原文链接：https://ahrefs.com/blog/ai-overviews-on-branded-searches/
