On July 22, 2026, France became the latest major search market to get AI Overviews.
Which means that, for once, we got to watch the before and after without having to guess. In most markets, AI Overviews crept in alongside algorithm updates and seasonal swings, and we all spent the following year arguing about how much they had really cost us. France had a launch date, and we were already tracking: 963 domains in Google Search Console, over the 28 days before the launch and the 9 days after it.
Xibeijia Guan, our data scientist, pulled and analysed the data for French sites (we explain how in the methodology at the end of this study). Less than a month after launch, Google's AI Overviews are already eating into click-through rates in France.
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本文节选自 Ahrefs 的《AI Overviews Cut CTR by 23.1 percent in France》，原文链接：https://ahrefs.com/blog/ai-overviews-france-impact/
